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Prada was founded by Mario Prada in 1913 in Milan, Italy. Initially it was a leather goods shop, dealing in leather handbags, steamer trunks and nice accessories. His daughter and later on his grand daughter, Miuccia Prada turned this modest business into a flourishing fashion house. Currently the Prada brand is owned by Miuccia Prada who has been responsible for making this brand into one of the high fashion global brand that it is today. When she took over the business in 1978, she concentrated on making the Prada handbags a desired brand all over Europe. The company introduced the waterproof backpacks and the tote bag which were instant hits. Then, around 1989 she introduced ready-to-wear clothes for women whose signature characteristic was the minimalist, clean cuts and use of earthy tones and basic colours. It was said that the brand was targeting the working women class whose clothes were feminine but not suggestive, minimalistic not elaborate but modern. As the clothing line became a hit across countries, the brand started opening up stores and as of now, it has 250 stores across 65 countries.
Today Prada clothes are not the only highlights of this brand; it’s accessories such as handbags, fairy bags, satchel bags, leather shoes as well as it’s vice line, Miu Miu are highly sought after.
As the brand is a high fashion brand and appeals to the modern working class, the replica market has caught on the demand for good replicas of all it’s products. Hence Prada carbon copy products would cut across the entire range of it’s products – clothes as well as accessories. The replica market is abuzz with manufacturers who vie with each other to produce impeccable Prada replica graceful handbags; demand for such products is always at a high and the styles and designs are constantly evolving from season to season and so do the Prada replica products which are made available in the parallel market.
January 13, 2011 | Filed Under Fashion
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